More about me
Hi, I’m Emma! An SEO specialist (low-key SEO nerd) and AI enthusiast, very much powered by curiosity.
I started this hub to explore how search, algorithms, and content collide in an age where your next reader might be a person, a bot, or both.
By day, I work on SEO and AI strategy for major online brands. In my free time, I write here to document what I’m learning, testing, and questioning. I also speak at industry events like brightonSEO and the Advanced SEO Tool, and my work has been featured in newsletters and podcasts including Women in Tech SEO and SEO Cast.
This space is about the systems behind visibility, the interfaces shaping how we discover things, and how humans (especially Gen Z humans like me) fit into all of this.
What you’ll find here
- Thoughts and guides on SEO, AI, and prompt engineering
- Experiments with tools, bots, queries, and curiosity
- How to stay up to date in SEO without drowning in noise
- Tips and starting points if you want to break into SEO but don’t know where to begin
- Observations on how Gen Z uses (and rewrites) search
Let’s connect on LinkedIn, I love meeting other curious minds!
Fom the Hub
How to connect Claude to Google Search Console
A free 20-minute setup to query your Search Console data within Claude. Includes a ready-made skill.
How to build a prompt library for smarter workflows
Emma explored this topic in her talk at brightonSEO UK 2026, focusing on how teams can move from inconsistent Al outputs to structured workflows through prompt libraries and the SCRIPT framework.
How to find prompt-worthy tasks for your prompt library
Learn how to identify prompt-worthy tasks and start building a prompt library for consistent, scalable outputs.