How I stay up to date in SEO without feeding the FOMO

Ok let’s be realistic, let’s add a “most of the times” to the title. How I stay up to date in SEO without feeding the FOMO, most of the times, because what would life be without a little overwhelm here and there, right?

No one really teaches you how to stay informed in the SEO industry.

You are expected to know that it matters. You are expected to follow the right people, read the right things, catch the important updates, and somehow keep up with Google, AI, shifting SERPs, and the endless stream of industry tests, case study, new findings, new tactics, and that Chrome extension that person said it’s a game changer.

You know what? The actual HOW is rarely part of the conversation.

There is no shortage of SEO resources and news (Barry makes sure of that, iykyk). What is missing is a better conversation around how to stay informed without being consumed by the volume of it.

How do you stay up to date in SEO?

I have seen this question come up over and over again in forums, communities, and during in-person networking. How do you actually stay up to date? Where do you read the news? Who do you follow regularly?

There is no universal formula for this, and no standard routine that works for everyone, but I can share the filtering approach that works for me, in case it helps you shape your own.

As in many other areas of our lives, we are constantly exposed to new articles, posts, updates, launches, opinions, screenshots, hot takes, and notifications. The risk is not missing information. The risk is drowning in it.

That is why I think the goal should never be to consume everything. The goal is to build a method that helps you stay informed on the topics that matter most to you, in a way that is sustainable.

Why staying updated in SEO matters so much

Staying up to date is one of the things that keeps you competitive, especially in an industry where the rules seem to change every five minutes.

At this point, staying updated on SEO alone is not even enough.

You also need to keep an eye on the broader marketing space: AI trends, the creator economy, the growing role of social platforms in search, changing user behaviors. Everything is connected now more than ever, whether we like it or not.

The game keeps changing and we’ve got to keep changing with it, possibly (actually, strongly recommended) without loosing the focus completely to the AI hype.

As you know, all of this has a domino effect on content, visibility, traffic, and business results.

Why international sources matter

If you really want to stay updated, you cannot rely on local sources alone.

English-speaking markets, especially the US and the UK, tend to anticipate trends, or actually set the trends, report breaking changes first, and test things earlier. That is also because many of the biggest players shaping this space, Google, OpenAI, Microsoft, Reddit, and others, are based there, so a lot of what happens gets rolled-out and discussed in those ecosystems first.

The consequence is pretty simple. What reaches Europe often arrives later, or at least gets interpreted later. So if you only follow local conversations, there is a risk of always being one step behind.

That is why international sources are a core part of my own routine. They help me understand where the industry is moving, what is changing, and what might impact search before it fully lands in the market I work in right now.

This means paying attention early, then filtering and translating what you learn into your own context.

The main sources I use to stay updated on SEO

These are the SEO resources I think are genuinely worth having in your update routine.

Blogs

• Search Engine Journal
• Search Engine Land
• Search Engine Roundtable
• The Keyword, Google’s official blog
• The Moz Blog
• The Sitebulb Blog

If you want, most of these also have newsletters, which makes it easier to keep up with them.

SEO newsletters 100% worth following

• WTS newsletter (one of my article was recently featured in it!)
• SEOFOMO by Aleyda Solis
• AI Marketers by Aleyda Solis
• TL;DR newsletters, which I think are brilliant if you also want to stay updated on broader marketing and dev topics
• Core Updates newsletter by Mark Williams-Cook for SEO news and commentary

Podcasts and video formats

• It’s New by Barry Schwartz, basically the daily rundown from Search Engine Roundtable
• The SEO Mindset Podcast
• Search with Candour Podcast
• AI Visibility by Jason Wayde
• ChatGPT podcast
• Uberall Interview Series on YouTube

Communities

Don’t even get me started on the power of communities and forums. A tale for another time.

• Women in Tech SEO, which is honestly one of the most amazing communities out there
• LinkedIn, especially if you follow people who consistently share useful updates. At the very least, I would recommend following Lily Ray, Glenn Gabe, and Aleyda Solis
• Donne in SERP, the Italian women’s SEO community on Discord

Make the algorithm work for you!

Let’s talk about LinkedIn for a second.

If you work in SEO you know, your LinkedIn feed, and all social feeds, is not neutral. It shows you what the platform thinks you are more likely to care about.

And how does it decide that? By watching what you do. What you click, what you save, what you comment on, what you ignore, how long you spend on a post, who you interact with.

In other words, the algorithm learns from you.

So if you keep engaging with lightweight or irrelevant content, your feed will keep serving you more of that. If you start engaging more with technical posts, SEO updates, strong opinions, interesting articles, or smart commentary, it will gradually show you more of those too.

It becomes a loop.

The more you interact with useful content, or at least content that is useful to you, the more likely you are to see more of it.

Which also means you can make it work in your favor if you are intentional about it.

A few simple things help:

• follow people who talk about the topics you genuinely care about
• save posts you find useful, even if you plan to read them later
• start being more selective about what you engage with and what you ignore

The point is this: do not just passively accept your feed. Train it.

It can become a surprisingly useful tool for staying updated, if you use it with a bit of intention.

And one more thing.

If your feed starts feeling repetitive, a little too polished, or full of people saying the exact same thing in slightly different ways, it may be time to step outside the bubble you have helped create.

🔎 Ask yourself: why am I seeing only this kind of content?

Sometimes all it takes is one small change, following a new profile, reading different kinds of posts, engaging with other voices, to refresh the algorithm a little.

SEO events worth keeping an eye on

Events are useful for much more than just learning.

They are great for networking, for hearing how people in other markets think, for comparing notes with other professionals, and for getting out of your own little corner of the industry.

These are a few I think are worth keeping an eye on:

• brightonSEO in Brighton, UK, still the biggest SEO event in Europe (and I’m speaking in it this April 2026! Take a look at my talk about How to build a prompt library for smarter workflows.)
• SMX, a long-running search marketing conference in the US
• International Search Summit in Barcelona
• Advanced SEO Tool in Milan
• Meetups, wherever you are and whatever niche you work in

This last one matters more than people think.

In almost every city, and in almost every industry, there is usually some kind of meetup, small event, tool-led gathering, or community initiative happening.

If there aren’t any, maybe YOU should organize one.

There are genuinely so many events out there. The key is choosing based on your role and your goals.

My personal method for staying updated

I replaced scrolling with intentional reading

I basically replaced all of my social scrolling time with more useful, structured reading.

Most of the newsletters I follow and articles get read on the train, either on my way to work or on the way back, or during the weekend when I carve out a bit of time for it.

When I find something I want to read but don’t have time right away, I save it in a very simple Notion page. Nothing fancy. I just use the “Share to Notion” button.

For podcasts, my ideal time is the gym. I know, slightly weird.

The sources I never skip

If I had to narrow it down to the three resources I rely on the most, they would probably be these:

• Aleyda Solis’s newsletters, because between SEO and AI they usually already cover the week’s most relevant updates
• Lily Ray and other SEO professionals on LinkedIn
• Barry Schwartz’s daily podcast, It’s New, because it covers the key search news of the day and usually comes with just the right amount of humor, obviously slightly passive aggressive when Google is involved

The weekly news rundown agent

Reading is still the core of my routine, but I have also started building small systems around it.

One example is a weekly news rundown agent I built with Relay.app (but you can also use, n8n, Make or any other AI automation platform out there). It helps me collect relevant updates in a more structured way and cuts down some of the noise that naturally comes with working in SEO and AI right now.

I like it because it supports my method during those week when my priorities lie elsewhere or I simply don’t have time to go through all the news and resources.

🔎 This is exactly what it does, in short: it automatically reads my SEO newsletters, extracts the key articles, deduplicates and ranks them, and sends me one clean summary email every Monday morning.

STEP	WHAT IT DOES
Every Monday	Triggers the workflow on a weekly schedule
Find newsletter emails	Searches Gmail for emails from 5 SEO newsletter senders (SEOFOMO, AI Marketers, The Keyword, Women in Tech SEO, Core Updates … ) received in the last 7 days, skipping confirmation/welcome emails
Loop over newsletters	Iterates over each found email in parallel
Extract URLs, summary, etc.	Uses AI to extract every article mentioned in each newsletter (title, URL, summary, sender name, and subject)
Compile weekly digest	Takes all extracted articles across newsletters and produces a layered digest: Top 5 high-signal articles → Themed Roundup (3–5 themes) → Other Links Worth Saving, with deduplication and source attribution
Send digest email	Emails the final digest to you with the subject “📬 Weekly Newsletter Digest” and an “Important” label.

Knowledge hits different when shared

Staying updated in SEO today means making conscious choices.

It means choosing reliable sources, building a routine you can actually maintain, and accepting that staying informed is not some optional extra, it is part of the job.

You need to know what is worth reading, when to read it, and why.

There is one last part that matters just as much to me, and to knowledge building in general: the people around you.

A community, a team, or simply a few professionals you can exchange ideas with makes a huge difference. People you can talk things through with. People you can send resources to. People you can discuss updates with, question things with, and learn from.

Staying updated on your own works only up to a point, what really makes the difference is the exchange.

Very often, the most useful ideas or the most interesting doubts come out of a conversation, not out of a post.

🔎 If you have other relevant resources you think people should not miss, send them to me on LinkedIn!

Other resources

Other resources about this topic I’ve found very interesting and helpful!

• Want to stay informed without the news making you depressed? Here’s how to build an information diet, podcast episode from Working Hard with Grace Beverley
• Atomic Habits, book by James Clear
• Stop Wasting Your Time: The Scientific Way to Stop Procrastination and Get Control of Your Day, podcast episode from The Mel Robbins Podcast
• How to Create an Intentional Work Day (or Week), podcast episode from The SEO Mindset Podcast